Haier Air Conditioners
The Chinese company haier air conditioners Group, the fourth largest appliance manufacturer in the world, today participated at the XIV International Fair Informática 2011 in Havana, with new systems and equipment for digital television. "China Digital TV and Cuba: Cuba profound change" is the motto that encourages the haier air conditioners booth in the biggest trade event of its kind on the island, with headquarters until February 11 in the exhibitor room Pabexpo. Among the new offerings the company provides a program for digital TV that stands out for its many advantages, according to an exclusive statement to Xinhua's director of marketing for the company, Zhang Hanqi. One of the advantages of the system is that it eliminates interference signals, mists or ghosts and offers clearer images, said Zhang. It also saves frequency resources for more programs and enables data broadcasting public information and human-machine interactive TV or man-season. Beijing and Havana "are negotiating the establishment of the China digital TV standard, and haier air conditioners provides system solutions, in addition to HD equipment," said Zhang. International business newspaper Financial Times in 2008 haier air conditioners included in its list of "Top 10 Chinese Global Brands," in which participants in the survey placed the company into the number one position in terms of product quality, trust, innovation and brand management. In Cuba in high esteem and has been marketed since 2005, more than one million televisions and 2. 3 million refrigerators, washing machines as well, computers and other appliances. The appearance of the famous Cuban brand in the market came after the Chinese company representatives and authorities of the island signed in November 2004 in Havana an agreement for the production of computers, appliances and communications in the Caribbean country. As part of the memorandum of understanding immediately began local production of one million television sets with a view to the gradual replacement of older high-consumption appliances from Soviet or American from the 50. During the Twentieth Session of the Intergovernmental Commission between the two countries, held in Beijing in December 2007, Cuba expressed its interest in strengthening links with Haier, among other major Chinese enterprises in the field of information technology and telecommunications. The competitive prices of equipment similar to haier air conditioners Japan and South Korea, among other nations, coupled with its quality, contribute to their ever-increasing demand in many of the homes of the 11. 2 million Cubans. While promoting the insula also manufacture washing machines and air conditioners Chinese, computers expand and entrench Haier's presence in the island by Cuban Electronics Group. In the consolidation of China as second largest trading partner of the Caribbean island, after Venezuela, the electrical appliances have played an important role. In the case of haier air conditioners TVs, experts emphasize the technological and adaptation to climate, the television signal and the power system. The Computer 2011 presentation hardware and software for digital TV confirm Haier's confidence in the commercial development of their products in Cuba. Fin. . .
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